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Archive for September, 2007

Search Engine optimization -How Spamdexing Affects the Searcher ?

Friday, September 28th, 2007

Everyone and anyone who has ever used an internet search engine knows the value and frustration of the searches and search engine optimization, it doesn’t matter if you are someone trying to use a search engine to identify a specific piece of information or if you are a business person trying to break into the global ecommerce market, we all have some sort of complaint about internet searches.

These days when we need information we no longer go to the local library and throw ourselves at the reference librarian. Now when we need information we boot up our personal computers, connect to the internet, and access our favorite search engine and type in the keywords that should access the necessary information. Thrilled, we scan the long list of potential hits, it looks like its going to be an easy research project. Cheerfully, you click on the link for the first website, and then the second, and then the third. Each website is filled with gobbely gook that bears little resemblance to the information you are looking for. Taking a deep breath you return to the search engine’s homepage and reenter your keywords, jumbling the order of the words, thinking that maybe this time you’ll get a hit. Once again you get nothing but a bunch of gobbely gook. You run search after search after search. You try a variety of search engines, other then a few advertisements you get very little information about what you’re looking for.

Resisting the urge to throw your computer out the window, you grab your car keys and wallet and head to the local library.

You have just been a victim of spamdexing.

Spamdexing is a problem that drives everyone from the college student trying to write a research paper, to the businessperson trying to make a go of their business related website, to the powers that be at the search engines insane.

Spamdexing is the use of various methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner that is inconsistent with the indexing systems guidelines. The word spamdexing was first coined by Eric Convey in an article he wrote for The Boston Herald in 1996. The article was called “Porn sneaks way back on Web.”

Spamdexers are webmasters that take complete advantage of search engines, completely ignoring respected forms of search engine optimization. Spamdexers use a variety of techniques to make sure their websites are in the listed in the fertile first two pages of search results, many times the pages bear little if any resemblance to the original search.


Search engines powers that be understand the frustration spamdexers bring out in people struggling to run legitimate internet searchers. They know that spamdexing can add hours of time and mind-numbing frustration to what should be a simple internet search. Its cliché but they really do feel your pain and are trying to eliminate the problem. On January 25, 2007 Google took an active role in trying to stop the spamdexers on its search engine by going after websites that specialized in Google bombing. Several of the major search engines have rewritten their web crawler’s algorithms to make keyword stuffing difficult, rejecting any websites that simply made lists of keywords.

Most search engines would like internet users to report websites that they suspect of spamdexing.

Drive Easy Traffic to your Site for Free!

Friday, September 28th, 2007

Are you ready to start an online company? Don’t let lack of funds stop you from realizing your dreams! If you’re starting with little or no capital, why not put power of the internet to work for you? You’ll only need to invest your time to get started. If you’re willing to devote some hours to online research, you’ll be able to attract the start up money that your company will need.

Does everyone who starts an internet based company succeed? No, I’m afraid not. And that’s because they start out with unrealistic ideas. If you think an internet business is going to make you an overnight millionaire, guess again! You may have seen some online ads, promising that you can plug into their system for a small monthly fee. Then, with no effort from you, the money will start flowing into your bank account. Now, are you really going to believe such a claim? It’s far too good to be true.

There’s always some work involved. If you want easy money, good luck. Are you an honest, hardworking person? Are you willing to put in the effort needed to jump-start your business? If you are, then the internet can give you the facts you’ll need make your business succeed. And the information is just waiting there for you—for free!

The internet is a vast network which stretches across the entire world. Remember though, although the net is true wonder of technology, it’s made up of millions of real, live, individual people. These people access the internet looking for whatever is that interests them. They share their knowledge, their questions, and their interests. If you want to catch their attention, you must get involved with them. And you can do that for free!

Online Forums and Communities.

Get involved! There are online forums and communities for every demographic that exists. Your challenge is to find the online areas which relate to your business site. If you search effectively , you’ll find the places where your future customers chat with each other. You’ll introduce yourself and enter discussions. People will soon get used to your presence. If you make your comments enticing , informative, and filled with your own special expertise, you’ll have tapped into the niche market of your choice. They’ll be interested in your ideas when you introduce your product line to them. Let them know what you stand for. Be honest and trustworthy.

Newsletters.

Another great way to get your message out is to join online newsletters. Whatever your specialty, there’s likely to be a newsletter online about it. This is the perfect place to post your articles, catalogues, and to share your expert knowledge. If there’s no newsletter to showcase your web business, why not start your own? Templates for newsletters are easily available online. You don’t have to be an expert web designer to create a newsletter.

Links.


By far the most effective tool for spreading your presence on the internet is that of linking your site to other related sites. You can contact the webmaster and suggest that a link from his site to yours would be mutually beneficial. Show him how your offer is an opportunity to increase traffic to his site. You should find sites that target your niche market. Look for sites where you can submit and post articles for free.

Content and Keywords.

Write high quality articles packed with the keywords that your prospective customers will use in their internet searches. Pique their interest in your products and services by giving your articles the “wow” factor. If you can entertain as you inform, you’ll find that readers will keep you on their favorites(or bookmark)list. They’ll check on your site often, to see what new and exciting ideas and products you’re generating.

So! The hard work is up to you! Go for it! Get started right now. It won’t cost you a dime.